Dubai · Case study for photographers, filmmakers and beauty brands

“Water is a second light. It throws the sun back at the skin and turns every lamp into a jewel.”

Your Water Form is a beauty and jewellery editorial filmed by a pool in Dubai, with art direction by Philipp Jelenska, make-up by Ido Raphael and hair by Dani. It was shot on a Sony A7 III with an 85mm f/1.8 and a deliberately minimal kit. This case study shows how a small team gets a rich, golden beauty film from sunlight, a fabric backdrop and water, and what to copy if you're planning a beauty editorial in Dubai.

Model in a mirrored top looking over her shoulder against a cream fabric backdrop in golden light

Your Water Form · Dubai

01 · The idea

Glossy beauty, jewellery and water

The project notes describe it as a beauty and jewellery editorial that "blended glossy beauty looks with luxury accessories and cinematic water reflections to bring out texture, skin tone and light". Everything happened by the pool. Two films came out of it: a one-minute beauty film, Beauty Shoot Dubai with Philipp Jelenska, and a shorter piece called Your Water Form.

Part of the shootLookJewellery and styling
Golden hourCream fabric backdrop in low, warm sun, hard shadows on the clothBig gold hoops, statement rings, a mirrored top, wet-look hair
Night by the poolDark water, warm pool lights out of focus behindPearls, sunglasses, a red lip, black knit

02 · The kit

Why a minimal kit works for beauty

Model posing in front of a cream fabric backdrop hung outdoors in a garden

The whole set: a sheet of cream fabric, the garden behind, and the sun.

The film was shot on a Sony A7 III with an 85mm f/1.8, with lighting "kept simple and dramatic to create a golden reflective atmosphere around the model". A small kit is a choice, not a compromise, on a shoot like this.

01

85mm is the beauty lens

It flatters the face, lets you stand back from the model and drops the background into soft shapes at f/1.8.

02

Fast to move

No big lights means you can chase the sun across the garden and follow the light on the water in minutes.

03

Room for the team

Make-up and hair can step in between takes without lights and stands in the way. In heat, that matters.

04

Fewer things to go wrong

Around water, every cable and stand is a risk. A light kit keeps the pool edge clear and safe.

03 · Golden light

Using the sun and a fabric backdrop

Close-up of wet hair and orange eye make-up in warm light Model with arms raised in low golden sun against a fabric backdrop

Low sun across the face and hard shadows on the cloth. Vertical crops from the horizontal film.

The daylight half of the film is built on one simple set: cream fabric hung outdoors, the model in front of it, the sun low and to the side. The fabric does three jobs at once. It hides a busy garden, it bounces warm light back into the shadows, and it catches the shadows of hands and arms as a graphic second layer.

1. Shoot late. Low sun is warm and comes from the side, which shapes the face and makes gloss read on the skin. Overhead sun in Dubai flattens everything.

2. Let shadows be part of the picture. Hands near the face throw sharp shadows. Pose them on purpose.

3. Gloss needs a highlight. Wet-look hair, glossy lids and gold all need a bright source to reflect. Turn the face until the highlight sits where you want it.

4. Keep the backdrop soft. Wrinkles in the cloth add texture. Leave them, but keep the fabric out of focus behind the face.

Shooting outdoors in Dubai between May and September changes the whole plan; shooting in Dubai's summer heat covers timing, shade and keeping the team safe.

04 · Water

Water reflections in beauty work

Close-up of a pearl necklace and red lip at night

Night by the pool: pearls and a red lip against dark water.

After dark the pool becomes the set. The water is black, the pool lights turn into warm circles behind the model, and the pearls and earrings catch every one of them. This is where the title comes from: the water shapes the light.

01

Lights become bokeh

At f/1.8 on an 85mm, pool and garden lights behind the model turn into soft round shapes. Move the camera until they sit where you want them in the frame.

02

Reflections are free light

Water bounces light up into the face from below. Use it as fill, and watch the moving ripples on the skin.

03

Dark clothes, bright jewels

Black knit lets pearls and gold be the brightest things in the frame, exactly as in jewellery photography without reflections.

04

Safety at the edge

Someone on set should be responsible only for the model in or near the water. Wet stone is slippery and night hides edges.

05 · The team

Art direction, make-up and hair

Low-key beauty portrait with a red lip against a dark background

Make-up carries the night half: a red lip and gloss that only needs one light to read.

Philipp Jelenska led the art direction, Ido Raphael did the make-up and Dani did the hair, with SwainUK on video. On a beauty editorial the make-up and hair are the story, so the camera follows their work: an orange eye and wet hair in the sun, slicked-back hair and a red lip at night.

1. Looks change with the light. Plan a warm, glossy look for golden hour and a stronger one, like a red lip, for night when there is less light to work with.

2. Touch-ups between every set-up. Heat and water break make-up down quickly. Build the time in.

3. The art director watches the frame. The camera operator moves; the art director decides what stays. Agree the hero shots first.

4. Close-ups first. Shoot the beauty close-ups while the make-up is fresh, then the wider shots.

If you're hiring for a shoot like this, hiring a beauty photographer in Dubai covers briefs, teams and usage.

Watch

The films

More guides

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FAQ

Common questions

What lens is best for beauty video?

An 85mm is the classic choice: it flatters the face, lets you work at a comfortable distance and gives soft backgrounds at wide apertures such as f/1.8.

How do you shoot a beauty editorial outdoors in Dubai?

Shoot in the last hour of sun, hang a plain fabric backdrop to hide a busy background and bounce warm light, keep the kit light, and plan shade, water and touch-ups for the team.

How do you use water reflections in a photoshoot?

Use the water as a reflector that bounces light into the face, and at night use pool lights behind the model as out-of-focus highlights. Always have someone on set responsible for safety at the water's edge.

Do you need a big lighting kit for a beauty shoot?

Not always. Sun, a fabric backdrop, water and existing lights can give a rich, golden look with a fast lens, as long as the timing is planned around the light.

Written by Joshua Swain, who films beauty, fashion and jewellery in Dubai and London. See the jewellery editorial project.