Behind the Scenes: DRT Bodywear Brand Campaign
An inside look at creating the complete video content for DRT Bodywear, from concept to final delivery.
Working with DRT Bodywear was an exciting opportunity to showcase athletic fashion through dynamic cinematography. The brand approached us to create their entire video content library, from product showcases to lifestyle campaigns.
The Vision
DRT Bodywear wanted content that captured the energy and performance of their athletic wear. We developed a visual style that emphasised movement, texture, and the premium quality of their garments.
Production Approach
For this project, we utilised a combination of studio and location shoots. The controlled environment of the studio allowed us to highlight fabric details and construction, while outdoor locations brought the lifestyle element that connects with their athletic audience.
Technical Setup
We shot primarily on cinema cameras with a mix of prime and zoom lenses to capture everything from wide establishing shots to intimate product details. Lighting was key – we used a combination of soft diffused light for beauty shots and harder directional light to emphasise texture and form.
The Results
The final deliverables included promotional videos, social media content, and product showcase reels. The content has been used across their website, Instagram, and marketing campaigns.
Working with brands who understand the value of quality video content makes all the difference. DRT Bodywear gave us creative freedom while maintaining clear communication about their brand values.